The Ideas for Life Challenge is an annual competition organised by the National University of Singapore that calls for social entrepreneurs to pitch their ideas that solve social problems around the world. To start off the new year (2013), the organisers wanted a brand new logo. A logo design competition was called for, and I signed up for it.
I think that designing for a competition about social entrepreneurship can be tricky at times, because of the many cliches that are associated with ideas and social issues. Common icons like trees, seeds and soil, the globe, lightbulbs etc. will almost invariably pop up in our minds. The crux, then, is to be able to either work around these cliches, or present them in sufficiently novel ways to prevent them from being labelled ‘commonplace’. This, of course, is really easier said than done.
In this logo, I took in the concept of an idea being a seed, which can only grow into a tree with dedicated nurturing. The ‘leaves’ and ‘branches’ were reduced to circles and thin lines, in an attempt to introduce some novelty to the concept of seeds and growth. What resulted was rather interesting; on top of representing a tree, the connections between the circles resemble the connections between the neurons in our brains, thus further reinforcing the strong emphasis on ideas in the I4L competition.
Here’s a short write up that I submitted with my logo design:
An idea is like a seed.
If left alone, it remains nothing more than mere potential; after prolonged neglect, it withers and fades from memory. But when it’s watered with dedication and nurtured with passion, it flickers to life.
The series of connections and dots in this logo represents the growth of an initial idea (the red dot) as it develops and branches out. The resulting image is that of a fully formed tree, which further symbolises a state of continual sustenance. These concepts reflect the essence of the Ideas for Life Challenge, where ideas are nurtured into fruition, and self-sustaining solutions to social problems are sought.
I submitted a 5-page booklet to the organising committee for the competition:
This logo won the runner up in the competition, which concluded in August 2013. I’m really grateful to all my friends who’ve voted for my design! Thank you guys =).
If you like this, you can appreciate it at my Behance page: http://bit.ly/1iuJiCx!