The Ideas for Life Challenge is an annual competition organised by the National University of Singapore that calls for social entrepreneurs to pitch their ideas that solve social problems around the world. To start off the new year (2013), the organisers wanted a brand new logo. A logo design competition was called for, and I signed up for it.
I think that designing for a competition about social entrepreneurship can be tricky at times, because of the many clichés that are associated with ideas and social issues. Common icons like trees, seeds and soil, the globe, lightbulbs etc. will almost invariably pop up in our minds. The crux, then, is to be able to either work around these cliches, or present them in sufficiently novel ways to prevent them from being labelled ‘commonplace’. This, of course, is really easier said than done.
In this logo, I used the traditional (and cliché) symbol of a lightbulb, and reduced it to a series of minimalist lines and geometric shapes. My idea here is to design a logo that symbolises the embrace of traditional wisdom in the creation of new ideas.
Here’s a short write up that I submitted with the logo design:
At the core of every brilliant idea lies a flash of ingenuity; a spark of light that shines through the darkness. The Ideas for Life Challenge, when reduced right to its essence, is a search for this very spark.
By taking the traditional symbol of a light bulb, but at the same time reducing it to its core in a series of minimalist lines, this logo – Light – epitomises the embrace of traditional wisdom in the creation of new ideas. Because no idea is truly original. And because for every past mistake there lies a valuable lesson, and every past failure a spark that can blaze a new trail of success.
Light is designed with a simple purpose in mind: to be easily recognisable as an icon of idea generation, but yet remain fresh and relevant in today’s modern and changing world.
For this logo design, I’ve come up with several other variations:
I submitted a 6-page booklet to the organising committee for the competition:
This logo won the runner up in the competition, which concluded in August 2013. I’m really grateful to all my friends who’ve voted for my design! Thank you guys =).
If you like this, you can appreciate it at my Behance page: http://bit.ly/1iuJiCx!