The Ideas for Life Challenge is an annual competition organised by the National University of Singapore that calls for social entrepreneurs to pitch their ideas that solve social problems around the world. To start off the new year (2013), the organisers wanted a brand new logo. A logo design competition was called for, and I signed up for it.
I think that designing for a competition about social entrepreneurship can be tricky at times, because of the many cliches that are associated with ideas and social issues. Common icons like trees, seeds and soil, the globe, lightbulbs etc. will almost invariably pop up in our minds. The crux, then, is to be able to either work around these cliches, or present them in sufficiently novel ways to prevent them from being labelled ‘commonplace’. This, of course, is really easier said than done.
This logo draws on the idea that all ideas originate from a single source. The circular form of the logo represents both this point of origin, as well as the state of perfection that all ideas strive for. The spectrum of colours that emerge from the circle further symbolises the hope and joy that the I4L competition aims to bring through social entrepreneurship.
Here’s a short write up that I submitted with the logo design:
A point of origin. A source of inspiration.
Every idea starts from a point, and slowly evolves into something greater. But such a transformation is not always easy; much careful planning is often needed to nurture and perfect a single idea. The circular form of this logo hence represents not only the starting point of great ideas, but also a prestine state of perfection.
But the circle is only the beginning. With determination and foresight, and through the platform of the I4L Challenge, brilliant plans can go into fruition. With passion and endurance, a beautiful spectrum of colours will emerge from this starting point. And with a dash of imagination, you’ll notice a rainbow that is embedded within the logo, symbolising the hope and joy that the I4L Challenge aims to bring through social entrepreneurship and social awareness.
I submitted a 5-page booklet to the organising committee for the competition:
Even though this design did not make it to the final rounds of the competition, I’m still really grateful to all my friends who’ve voted for my design! Thank you guys =).
If you like this, you can appreciate it at my Behance page: http://bit.ly/1iuJiCx!